Selling your home is a big decision – and choosing the wrong estate agent can turn what should be an exciting time into a stressful (and expensive) headache. The good news? With a bit of know-how, you can spot the right agent for you and avoid common pitfalls.
Here’s what to look for:
1. Local Knowledge is Everything
An agent who really knows your area can make all the difference. They’ll understand what’s selling nearby, who your likely buyers are, and what price you can realistically achieve. Don’t just ask for a valuation – ask what’s sold locally in the past three months and how your property compares.
2. Don’t Be Blinded by the Highest Valuation
It’s tempting to go with the agent who promises the biggest number. But if it’s unrealistic, your home could sit on the market for months, only to be reduced later. A good agent will explain how they’ve reached their figure and back it up with evidence.
3. Cheapest Fee Doesn’t Mean Best Value
Low fees can look attractive, but if the agent isn’t proactive, doesn’t market your home properly, or lacks negotiation skills, you could end up losing far more in your final sale price. Think in terms of net result (what you actually walk away with), not just fees.
4. Marketing Matters
Buyers won’t fall in love with a home they can’t see properly. Look at an agent’s current listings – are the photos professional? Do they use video tours or floorplans? Are their descriptions engaging or just copy-paste? First impressions count.
5. Communication Style
Selling your home is personal. You want an agent who answers the phone, keeps you updated, and explains things clearly. Trust your gut here – if they’re pushy or dismissive at valuation stage, that’s likely what you’ll get during the sale.
Final Thought
The right estate agent won’t just “list” your home – they’ll sell it. That means realistic advice, excellent marketing, and strong negotiation skills. Take your time choosing, ask questions, and don’t be afraid to shop around.
If you’d like a chat about selling your property in Chepstow or the surrounding areas, our friendly sales team is here to help. No pressure, just honest advice.
Leave a comment